Alphabet Omonia Barista Tee in Cream SS25
The Omonia dancer was Ambros’ first logo.
A couple of years ago, our founder stumbled upon this street art in Omonia, in central Athens. Considered the heart of the city; it has seen better days. The several years prior, had put a strain on the once-thriving neighborhood and, in essence, served as a reminder on the hardships the city has faced. Athens is recovering, but the heart is the first to break and the last to heal.
Today, we are re-releasing the piece as part of our Spring 2025 collection.
Freddo Culture at Alphabet:
Our signature drink that marries whipped, iced espresso and cold foam, is one already deeply ingrained in Greek coffee culture, and we are committed to serve it with the quality, substance, and style that it deserves. From its introduction in Greece in the 1990s, as an alternative iced coffee to the traditional Frappe (made from lower-grade instant coffee), which it soon surpassed in popularity, to the advent of specialty coffee in the early 2000s, and up until today, the Freddo may have grown up a bit, but has always kept its spirit. At Alphabet, Freddo is a culture and an art.