The matcha behind our signature Freddo Matcha.

This is the very same matcha served daily at Alphabet Café and used to create our signature Freddo Matcha—the drink that introduced thousands of people to a new way of enjoying matcha. Smooth, lightly sweetened, and remarkably easy to prepare, it's the blend we reach for every day.

Sourced from Kagoshima, Japan, a region celebrated for its volcanic soils and centuries of tea cultivation, this matcha is produced by a family of tea growers with more than 400 years of experience. Made from first-harvest, shade-grown tea leaves and traditionally stone-ground, it offers vibrant colour, rich umami, and exceptional smoothness.

To create a perfectly balanced everyday matcha, we've lightly sweetened the blend with organic cane sugar, allowing the natural character of the tea to remain at the forefront. The result is a bright, creamy matcha with gentle sweetness, delicate vegetal notes, and a smooth, velvety finish—perfect for café-quality matcha lattes, iced drinks, smoothies, and, of course, an authentic Freddo Matcha.

Preparation

For a café-style matcha latte, combine 10–15 grams (approximately ½ tablespoon) with 60 ml (2 oz) of cold or warm water, whisk until smooth, then add your favourite milk. For the best flavour and colour, avoid using boiling water.

The matcha behind the Freddo Matcha. Now yours to enjoy at home.